R.O.A.D. Podcast – RALPH MCDANIELS: Inside Music Video Box

On this week’s episode of the @RoadPodcast, the fellas welcome famed music video director, VJ, and co-creator of the longest-running music video show, #VideoMusicBox, Ralph McDaniels (@videomusicbox). Ralph discusses his experiences and pivotal moments in the history of hip hop and music videos, starting with a memorable birthday celebration where #Biggie and #JayZ attended his party (01:55). He reflects on the creation of Video Music Box (08:35) and his role in airing Fresh Fest 85’ (20:00). Ralph also talks about his transition into directing videos (48:00), his role in popularizing shout-outs (56:00), and shares how MTV blocked him (1:24:00). Finally, Ralph speaks on working on new shows (1:42:20) and his book Roscoe Learns About Video Music Box (2:02:01).

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